We've all experienced a world-ending hair crisis. Things close in around you and your day – if not week – is totally ruined. But what if it didn't have to be? This question fuelled our creative approach, seeing us take a comical look at how the Oz Hotline is here to save the day.

The campaign saw us film 2x hero social videos as part of a wider suite, along with a range of static executions; stills for use across socials, print and OOH.