Commissioned by The Royals Sydney
Commercial / TVC
The Royals wanted to launch a custom BMX-Penny Farthing hybrid off a skate ramp for Campari’s Badger’s Bluff whiskey campaign. We said why the hell not.
We knew the bike design would make or break this concept, so we engaged a bespoke Penny Farthing builder in rural Victoria to merge the old with new and build us a sleek ‘PMX’ that could handle the jump.
We reached out to BMX Freestyling legend Simon O’Brien and the local Sydney riding community to find the perfect riders up for the challenge.