Brand Content

Ideation

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Inspiring Stories // Helio Meza

8-year old Helio Meza from California, USA, was diagnosed with conductive hearing loss at birth, but thanks to his hearing device he is able to follow his passions on the go-karting track.

Online, Social

Our Approach

Cochlear, the global market leader in implantable hearing solutions, engaged Symmetry to create shareable social videos that would capture the emotional lifestyle transformations made possible by their devices.

After an in-depth needs analysis, Symmetry proposed the ‘Inspiring Stories’ campaign; a suite of over twenty short documentaries that portray the real-life experiences of Cochlear Implant recipients around the world.

Spanning ten countries on six continents, the Symmetry team embraced the challenge of this global project and sent two Australian production units to capture these amazing stories.

Awards

The campaign won ‘Best Online Campaign’ at the 37th Annual Telly Awards (USA) and Helio's Story won 'Best Cinematography'.

More from this project...

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Inspiring Stories // Chad Denning (USA)

From Ventura, California, Chad's Cochlear Implant allows him to connect with his son and study at University.

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Inspiring Stories // Helmut Schemes (Germany)

Helmut's Cochlear Implant has helped him rediscover his passion for cycling.