Commissioned by Palin Communications

Brand Content

Ideation

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GSK Open Innovation

To promote the GSK ‘Open Innovation’ award series, we developed this engaging character animation.

Online

Our Approach

Palin Communications approached us with the brief to promote the award series, highlight the various innovation focus areas and represent the range of applicants who apply each year.

Our talented team led a discussion around the different approaches we could take and decided that 2D animation would be the best solution – it allowed us to dynamically communicate the key messages in a creative way, without creating the budgetary challenge of having to visit research labs all across the country.