Commissioned by Merivale x James Boags

Brand Content

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Essential Elements

We journeyed to Tasmania with Chef Jordan Toft and Stylist Sophie Thè as they sourced some inspiration for Merivale's 2017 Melbourne Cup installation with James Boags.

Our Approach

Merivale approached us to create a video series that followed two of their powerhouse creatives, Chef Jordan Toft and Stylist Sophie Thè, on a journey to Tasmania – exploring the natural world, showcasing all Australia has to offer and bringing it back to their industry-leading work at Merivale’s Melbourne Cup installation with James Boags.

We met this ambitious brief with enthusiasm and dove into research. We pursued a wide range of location options in Tasmania to ensure we found the right contributors and liaised closely with the farmers and produce companies on the ground.

With a tight production schedule and large number of locations around Tasmania, detailed preparation was key. We built a rock-solid production plan that ensured smooth, efficient filming during the shoot – whether filming snow-capped mountains, wild salmon or Jordan cooking al fresco over an open fire.