Brand Content

Ideation

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Musical Surprise

In collaboration with the Canberra Symphony Orchestra, we gave a Cochlear Implant recipient the surprise of a lifetime; hearing her daughter sing for the first time – a truly unforgettable experience.

Online, Social

Our Approach

Working closely with the Cochlear team, we developed a nimble shooting plan to ensure the event remained a surprise for the recipient, Sue.

Come shoot day, our on-set producer managed two crews who captured Sue’s daughter preparing in secret and the life-changing moment when Sue heard her sing.