Commissioned by Naked Communications
Commercial / TVC
We took a tiny home painted in Taubmans All Weather on an epic journey of 9,000km, exposing it to extreme weather conditions around Australia.
Our brief from Naked Communications was to create a bold, dynamic TVC showcasing the resilience of Taubmans All Weather Paint.
As a project with enormous scale and many moving parts, getting aligned early on was key. Working closely with agency and client, we sent location scouts far and wide to find environments that met the brief of wild weather extremes.
We filmed in a variety of challenging environments, including the Daintree rainforest, snow in the Kosciuszko National Park, arid desert in Broken Hill and a Kiama cliff-top mid-storm. A combination of careful planning and on-the-road adaptability ensured a successful shoot.
Entering Post Production, the project required multiple versions for different deliverables – from widescreen Facebook banner to portrait Instagram stories to TV and cinema. We worked with the agency to ensure the output was effective for each variation.