Commissioned by Iris Worldwide Sydney

Brand Content

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Toshiba Sushi Roller Coaster

We produced this content piece for the world’s first pop-up sushi roller coaster restaurant experience, a collaboration between Toshiba and Iris Worldwide as part of their Seriously Japanese campaign.

Online

Our Approach

With the aim to excite and inspire audiences as they immerse themselves in Toshiba’s forward-thinking technology, we captured the construction of the roller coaster in the lead-up to the event, as well as the hype of launch night.

We also filled out the backstory with tone-setting fictional segments featuring our hero talent.