Commissioned by Iris Worldwide Sydney

Brand Content


Toshiba Sushi Roller Coaster

We produced this content piece for the world’s first pop-up sushi roller coaster restaurant experience, a collaboration between Toshiba and Iris Worldwide as part of their Seriously Japanese campaign.


Our Approach

With the aim to excite and inspire audiences as they immerse themselves in Toshiba’s forward-thinking technology, we captured the construction of the roller coaster in the lead-up to the event, as well as the hype of launch night.

We also filled out the backstory with tone-setting fictional segments featuring our hero talent.