Badger's Bluff

CAMPARI

The Royals wanted to launch a custom BMX-Penny Farthing hybrid off a skate ramp for Campari’s Badger’s Bluff whiskey campaign. We said why the hell not. 

We knew the bike design would make or break this concept, so we engaged a bespoke Penny Farthing builder in rural Victoria to merge the old with new and build us a sleek ‘PMX’ that could handle the jump.

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