CHOICE – Case Study

The Brief

CHOICE approached Symmetry to develop a campaign that would raise brand awareness about their purpose and unique value proposition.

Our Approach

We leveraged existing subscribers and tapped into a key brand attribute; authenticity.


The TVCs aired in Sydney and Brisbane and we saw a significant uplift in these markets, with a 3-month halo effect that extended beyond the campaign. In a single month alone, the TV ads were viewed 6.7 million times, with a further 2.2 million impressions across pre-roll, social and display. Compared to the same period the previous year, cost-per-click decreased 52%, while total clicks and impressions increased 46% and 33% respectively.


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