Force of Nature
Our brief from Naked Communications was to create a bold, cinematic TVC showcasing the resilience of Taubmans All Weather Paint. So we took a tiny home painted in Taubmans All Weather on an epic journey of 9,000km, exposing it to extreme weather conditions around Australia!
As a project with enormous scale and many moving parts, getting aligned early on was key. Working closely with agency and client, we sent location scouts far and wide to find environments that met the brief of wild weather extremes.
We filmed in a variety of challenging environments, including the Daintree rainforest, snow in the Kosciuszko National Park, arid desert in Broken Hill and a Kiama cliff-top mid-storm. A combination of careful planning and on-the-road adaptability ensured a successful shoot.