In isolation, podcasts rule.
Before the global shutdowns, podcasts were great – now they're AMAZING!
Podcasting as a whole has been growing rapidly and as a media format, it now spans over 100 different languages across the world.
When it comes to engagement, 80% of podcast listeners listen to an entire podcast episode, or at least most of it. This is one of the best engagement rates, if not the best, among any consumption medium.
We're currently in production on a global podcast series with an ASX listed healthcare company – it's secret for now, but stay tuned!