Essential Elements – Merivale

The Brief

Merivale approached us to create a video series that followed two of their powerhouse creatives, Chef Jordan Toft and Stylist Sophie Thè, on a journey to Tasmania – exploring the natural world, showcasing all Australia has to offer and bringing it back to their industry-leading work at Merivale’s Melbourne Cup installation with James Boags.

Our Approach

We met this ambitious brief with enthusiasm and dove into research. We pursued a wide range of location options in Tasmania to ensure we found the right contributors and liaised closely with the farmers and produce companies on the ground.


With a tight production schedule and large number of locations around Tasmania, detailed preparation was key. We built a rock-solid production plan that ensured smooth, efficient filming during the shoot – whether filming snow-capped mountains, wild salmon or Jordan cooking al fresco over an open fire.


Email Symmetry Media

Phone Symmetry Media

+61 2 8607 8625

Visit Symmetry Media

8/330 Wattle St, Ultimo, Sydney
NSW 2007, Australia